At the event, 16 Jinli hardware companies secured a total of 20 "Good Hardware, Created in Jinli" exhibition booths, showcasing various core products, patented items, and award-winning products. To seize the business opportunities at the Canton Fair, some companies even unveiled multiple newly developed products for the first time.
Dozens of representatives presented their companies' "hardcore" products, skillfully switching between different languages to introduce their companies and products to international buyers. They engaged in precise, one-on-one negotiations with buyers, creating a lively atmosphere for cooperation and transactions. Both sides displayed great enthusiasm and confidence during the discussions.
Where is Jinli? Jinli Town is located in central Guangdong Province, at the easternmost end of Gaoyao District, Zhaoqing City, separated from Foshan by a bridge and less than an hour's drive from Guangzhou. It serves as an important node town in the Guangdong-Hong Kong-Macao Greater Bay Area and the Guangzhou Metropolitan Circle.
Jinli is also recognized as a National Foreign Trade Transformation and Upgrading Base (Hardware Products) and China's Hardware Intelligent Manufacturing Industry Innovation Base, enjoying the reputation of being the "Hometown of China's Hardware," and a renowned traditional dragon boat town, and so on.
The Chinese name Jinli has the character JIN in it, which means METAL in Chinese, but Jinli is not named after metal or hardware; instead, it relies on hardware to become famous. Starting from the first hardware factory—Jinxing Hardware Factory in the early 1980s—generations of Jinli people have dared to create, worked hard, and strived. Over the past 40 years, we have transformed small hardware parts into a big industry. The brand of "Good Hardware, Created in Jinli" has gained popularity both domestically and internationally and is accelerating its footsteps of "going global."
Nowadays, the Jinli hardware industry has become a national-level characteristic industrial cluster for small and medium-sized enterprises, covering the entire industrial chain of molding, die-casting, polishing, electroplating, and spraying. We have nearly 8,000 market entities producing more than 300 categories and 2,000 types of hardware products, including floor springs, door closers, home accessories, etc., and selling well in more than 90 countries and regions.
The relevant official from Zhaoqing Jinli High-tech Zone said, "We hope to use the Canton Fair as a major platform to facilitate more substantial cooperation outcomes and attract more entrepreneurs and businessmen to Jinli for collaborative development."
Reporter | Wang Junxin
Photo | Wang Junxin
Video | Liu Yuheng, Zhang Ya
Editor | Monica, Nina, James